Beretta – A Legacy You Can Trust in the Field

When we talk about the gear we trust on our hunts, we’re not just talking about function—we’re talking about heritage. Beretta is a name that carries weight, not because of flash or trend, but because it’s earned a reputation over centuries of craftsmanship and performance. In our world, where every shot matters and every condition is unpredictable, that kind of legacy isn’t just impressive—it’s essential.

We’ve relied on Beretta shotguns in everything from frigid late-season goose hunts to fast-action mallard mornings, and the performance has been nothing short of exceptional. Their A400 Xtreme Plus has become a staple in our blind, not just because it cycles magnum loads with ease, but because it’s built with the hunter in mind—recoil-reducing technology, clean lines, oversized controls for gloved hands, and pattern consistency that makes tough shots feel clean and instinctive.

But what stands out more than the features is the thought behind them. Beretta has been building firearms since 1526. That’s nearly 500 years of refining what it means to hold a tool that’s both precise and dependable. When you shoulder one of their guns, you’re not just holding the latest in innovation—you’re holding generations of hard-earned knowledge, passed down with care, discipline, and a deep respect for the outdoors.

What we appreciate most is that Beretta doesn’t just make guns—they make guns that respect the way we hunt. They understand what it means to be in the blind before sunrise, what it feels like to take a single, ethical shot, and how important it is that your gear holds up when the weather turns sideways. That mindset mirrors our own. It’s not about showing off—it’s about showing up prepared and leaving the land better than we found it.

On Canada in the Rough, we don’t back brands lightly. If it’s in our hands on a hunt, it’s there for a reason. Beretta has earned that place by building firearms that perform under pressure, season after season, with no shortcuts and no excuses.

For us, Beretta isn’t just a company. It’s a symbol of craftsmanship, tradition, and trust. And when the birds are cupped and coming in fast, it’s the name we know we can count on.

Watch below to see Beretta in the wild—on our shoulders, in our blinds, and at the heart of the hunts that matter most.